Designing your website with Search Engine Optimization in mind

Is search engine optimization really worth your precious time and hard earned money? If it does, which stage of your website creation should you implement it?

To get started, it is important that you understand the full meaning of search engine optimization. This is the process of preparing and promoting a site on a cautiously selected set of keywords in popular search engines like Google, Bing and Yahoo.

The primary objective of this process is to get your web page a high ranking in the search results pages and have it right at the top. Being placed high in the rankings increases the number of potential customers that you can reach. Good optimization of your site helps your customers find and buy your products. You need to take this action under some serious considerations when you decide to take your business online. Choosing the right keywords that you will be optimizing your page for should be your top priority. Creating your content and designing your page based on such specified keywords will make it easier for search engines to rank your pages high on top. This will make you visible to more internet users and possibly translate into more sales.

Many factors determine your website’s position in the search engine results. Intelligent web page design is one of them. Committing your time on this can result into a page compliant with the standards hence increasing your chances of ranking high. Standards here refer to a clear page structure, a tidy source code and its cooperation with the search wizards. Page loading time is another very important factor. Have your pages loading on the visitors screen as fast as possible by optimizing on the code and investing in a fast and reliable web host.

More than 90 percent of internet surfers use the internet to find information on their products of interest. SEO is no doubt the cheapest and most effective way of tapping in to this incredible source of potential clients. Most SEO service companies calculate the price per individual customer. Depending on the popularity of the keywords you are working on ranking, you may have to part with anything from as little as $20 all the way to the big four and five figure sums.