How to create your facebook marketing strategy

February 20 2011

If you are looking for ways of promoting your business or website, you might want to consider including facebook into your marketing strategy. With hundreds of millions of users and thousands signing up daily, facebook has the attention of a large population. This is why it is a great platform for launching a marketing campaign that will grow your business.498122926_443eaf90ed

When planning your marketing strategy on facebook, you need to keep in mind your overall goals in terms of increased exposure. While a successful campaign will no doubt increase your sales and revenue, exposure is really what facebook will do well at providing to you. For instance, one of your facebook marketing strategies can include offering people who become your fans freebies in form of samples, entries in a gateways or coupons. When people become your fans, they will have access to your updates while learning more about your business.

Even though you get popular appearance, facebook marketing campaign is not quite something that will go wild over night. Since facebook is developed around making connections, you will need to direct your focus on establishing meaningful relationships. If you just start sending people friend requests while posting tons of marketing related content, you will realize that your “friends” are quickly developing cold feet towards you. People do not sign up on facebook to access your ads, instead they do so to make connections with their families and loved ones.

As you approach the end, you should consider spending sometime of facebook providing useful information in your niche area. Consider joining related groups and provide useful advice and information. If you do this, people will begin trusting you while building a strong relationship with you. By spending some time providing valuable information, you will form a good relationship with people who will eventually develop an interest in hearing from you while learning about your products.

When creating your facebook marketing plan, your last step should involve advertising directly to people. Let this come only after developing a good relationship with your fans. Creating an account and immediately starting posting your ads will cause your friends to disappear quite quickly. Worse still, you can find yourself banned from facebook for spamming people. This will certainly be the opposite of what you want with your facebook marketing campaign.

When using facebook as part of your marketing campaign, always know that it will not yield immediate results. Focus on increasing your business’ exposure while getting potential customers to trust you. Post relevant and helpful content on your page and on pages related to your niche area. You will have to commit time and effort in building relationships on facebook. Once you have established a connection, it will be profitable both to you and your network.

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