How to generate quality and targeted traffic

How to generate quality and targeted traffic with Pay-per-click marketing

Sound online marketing strategy is one of the most important elements for any internet marketer. You need a proper strategy to make your blog or website successful in terms of traffic and revenue. Potential customers can visit your blog or site via the search engines and social media site like twitter and facebook. This makes traffic generation to your site very important and it gives you an opportunity to promote your site t a global audience in order to achieve a faster return on your investment while making profits.

How PPC marketing works

Pay per click advertising is getting increasingly popular as most online entrepreneurs are turning to this strategy because they understand how it can promote their products and services. PPC marketing can boost your online visibility by generating targeted traffic to your site. You only get to pay the host when your ad is clicked on. With PPC marketing, you can highlight your products as the best choice for web user looking for similar items. Better still; most PPC advertising programs like Google AdWords come with synchronized content development, keyword research as well ROI tracking tool built into their system.

You need to run your PPC ads with a comprehensive analysis in order to determine the most effective campaign that brings maximum returns on investment. Have a proper selection of keywords that appropriately connects your ads with your audience. While doing all these, you should predetermine both your marketing goals and budget definitions.

Having a properly balanced online marketing strategy and advertisement will certainly increase your sales and profits while helping you realize your ROI faster.

Pay per click marketing can be simple and straight forward if you do it right. All you need to do is a little research to find the most sought after niche while performing essential keyword analysis to find the least competitive yet relevant key phrases.

Having done your keyword research, your next step should be to write all essential contents that you consider necessary and useful to read. Never overlook the supremacy of the content. After days have passed by, start analyzing the quality and quantity of traffic that your PPC ads are generating to your site.

There are numerous keyword tools out there that you can use to get the most relevant key phrases. With these tools, you can analyze and research keywords in your niche in order to minimize competition while optimizing your PPC ads’ content for higher click through rate (CTR).

The Difference between Building Links and Building Traffic

The Difference between Building Links and Building Traffic

As much as people are told that building links leads to more traffic, there is a clear distinction in the processes in which traffic and links are built. Sure, there may be some overlap between the two, but when push comes to shove, the two are pretty much different methods. So, which one do you do? Both, of course. However, you dedicate different amounts of time to them and determine what your true goals are. Do you want fast bursts of traffic or do you want slower, consistent amounts of traffic?

Building Links

Building links can be done a lot of different ways. Here are some:

  • Posting on blogs with your link in the comment so that you can get a backlink. You do this a lot and it results in a lot of links
  • Buying links on sites within your niche. This obviously gives some ranking.
  • Submitting articles to directories with the hope that other sites will take it and then use it for their own site thus giving you more links.
  • Submitting your URL to web directories. You submit even the deep pages so that you can get more than just the home page indexed.

As you can see here, little is cared for about content because all you’re looking to do is build bulk links. You want to get as many as you can so that you can rank more successfully in the search engines. It’s a good move, but is it the best?

Building Traffic

Building traffic can be done a lot of different ways. Here are some:

  • Write a really good article for your website and then submit it to Digg and StumbleUpon. Getting to the front page of Digg will send thousands of visitors to your site all at once and then the StumbleUpon traffic will roll on in. A lot of potential traffic.
  • Write a guest blog post and give it to the largest blog in your niche. If it is posted, a large amount of traffic will suddenly be sent your way because you get a little “about the author” section at the end.
  • Make a video and submit it to YouTube. If it is picked up, the viral traffic will be amazing and the visitors will come rolling in.

So, which do you do? I suggest a mixture of both. Obviously build your links so that you can rank well in the search engines. However, you want to get traffic as fast as you can. The building traffic should be your short term gains and the building links should be your long term gains.

How to get started with your PPC advertising

How to get started with your PPC advertising

Pay-per-click advertising is one of the most effective and fastest methods of promoting your business online. Once you have an understanding of its strategy and how it works, you can use PPC marketing to generate targeted traffic to your website. PPC marketing in simple terms involves promoting your website by paying for its listing in the search engines.

What you need to start your PPC campaign

Proper management of bids for potential keywords will increase the exposure of your ad anytime a surfer uses a related search term. This will in turn increase the click through rate (CTR) from potential customers. You need to conduct a market research before getting started with your PPC campaign. A clear definition of your target market is very important when selecting the keywords that you will include in your PPC ad. While selecting your keywords, you need to emphasize on niche keywords that are less competitive yet sufficiently descriptive in order to lower your bidding cost especially when you are working on a pre-determined budget.

Creating an attractive ad copy that contains relevant keyword phrases in the title and content can be a big challenge. It is therefore important that you learn and master the techniques before getting started with your campaign.

Your PPC ad copy needs to be simple and straight forward especially the title since it’s the most crucial for your visitors’ observation. Consider adjusting your keywords in order to bring them in line with what you are offering. Ensure that your PPC ad is pointing to the right landing page. You don’t want to mislead your clients and have them hunting for information they are looking for. This can cost you dearly.

You need to calculate your conversion rate in order to measure the success of your campaign over a time period. You can do this by dividing the number of your visitors by the number of sales and then dividing your net profit per sale by the conversion rate. This way, you will know the exact value of your CTR. Your CPC must never exceed your CTR lest you run at a loss.

It is important that you monitor and analyze the behavior of your visitors in order to be able to understand their interests and habits. With this it will be easier for you to select your keywords for better management of your PPC campaign. Never fall for click fraud attempts.

After strategizing your PPC marketing campaign, you need to set the maximum CPC you are ready to pay to pay for a specific keyword phrase. Your CPC value could change depending on your ad conversion rate, profit margins and other factors. You will therefore need to adopt a different bid management plan over time. This will not only enable you to adjust your ad exposure for higher traffic but also save some on advertisement.

The Different Types of Server Packages Available

The Different Types of Server Packages Available

When you’re running a website, you need a few things: a domain name, a designed website, content on your site, and oh yeah, the part that makes it run…The hosting. Without the hosting, you could have the most amazing domain name and a gorgeous design, it will not appear on the web. Someone has to put your information onto a server so that when a visitor comes to it, the server can display it for that person. However, when you go to a web host, how do you know which package to get? What does resell mean and shared? I hope to explain that.

  • Shared Hosting: This is the typical $9.99 a month hosting that you see. Here, you are one of a thousand people that are all sharing a server. The hope is that you won’t use up nearly as much as they say you have, but will continue to make the $9.99 payment. Shared hosting is a great way for web hosts to make money and a great way to get a site on the web. However, if you’re looking for reliable hosting that won’t crash if you hit the front page of Digg, this isn’t the one to get.
  • Reseller Hosting: This is where you get a chunk of a server and can basically resell it to other people like it was shared hosting. You can make the prices and then sell it off. This is also a great way to inexpensively set up a network. You can give each domain name its own cpanel and it cuts down on setting up addon domains and all that jazz.
  • VPS: A Virtual Private Server is where you get a chunk of a server and it is “yours.” There are other people with chunks of server, but it cuts down the number of people on it so you can use up more CPU. Great for a mid to high level of traffic.
  • Dedicated: The only site on the server is yours. If you’re getting a ton of traffic, this is the way to go. Get a managed one unless you’re a server expert. This way, you can know your site is up and running and can focus on other things.

Which is the one to go for? Shared if you have a tiny site that won’t get a lot of traffic. If you’re going to run an e-commerce site, you’re going to want to get a VPS at minimum because the software that is running will lag on shared hosting. A VPS is a great middle server. It’s not too expensive ($50 sometimes) and it does its job. A dedicated can cost $200, but that’s a server just for you. Go with a VPS if you need that traffic amounts until you absolutely need to upgrade.

How to grow your business using video marketing

How to grow your business using video marketing

Utilizing videos online to promote your business and products can significantly consolidate your position as an expert. When used well, video marketing can bring information alive creating an inspiring viewing that retains your customers attention. Modern technology enables businesses to deliver their products quickly and consumers too are beginning to everything else quicker. Online business is no different as people want information quicker and easier.

Having videos on your site is the next great thing to having yourself in your customers’ homes, in thousands, maybe millions at a time. To position yourself as an expert allows you to give your customers market information via video in an email, on squeeze pages and websites in order to boost your credibility. People have a tendency of buying from people they like and having more videos on your website increases your clients’ opportunity to get to know and buy from you.

Here are some direct benefits of including videos on your website for marketing purposes.

• Generate massive traffic and sales

• Save time writing marketing ads

• Position you as an expert

• Quickly attract and retain your customers attention

• Create an emotional connection between you and your clients

• Add value to your customers at a very low cost

• Boost your credibility by showing your clients who you really are

• Be more interesting to your customers

So how do you get started with internet video marketing?

• Create your You Tube account

• Plan the valuable content sections

• Record regular hints and tips on video

• Upload your hints and tips on YouTube

• Upload your videos to YouTube

• Stream your videos in email campaigns

• Create and upload your marketing videos

Setting up online video marketing is like owning a TV station without having to incur massive expense and your viewers are prequalified as they search for what you offer. You can update your community instantly with current news and updates on your business

The Things to Be Careful of when Getting Hosting

The Things to Be Careful of when Getting Hosting

A lot of web hosts promise a lot of things, but when push comes to shove, they are very rarely able to provide what they say. I had an experience happen where I had a webhost guarantee that I would get five hundred gigabytes of bandwidth which is enough to get thousands of visitors to your site a day. I hit the front page of Digg and suddenly, my site was suspended from the web host. When I went in search of information as to why my site had been removed, they said I used too much CPU. So, I was screwed.

Fortunately for you, I have put together a series of things to look out for when looking to get hosting for your website. If you follow these bits and pieces of information, you are going to be able to protect your site and guarantee you stay up and running.

The first thing to remember is that a server typically costs about $100.00 a month to run on the web host’s side. Chances are, they’ll sell the server for $300.00 a month to make profit. I digress. Typically, that $100.00 gets 1 TB of bandwidth and that’s it. There’s no such thing as unlimited bandwidth. Here’s what a lot of shady web hosts will offer you with that one server:

  • Unlimited bandwidth. Look…There’s no such thing as unlimited bandwidth. One server only gets about a TB of bandwidth. They can offer you near unlimited bandwidth, but the thing to remember is that you have to pay for it. The thing to look for when determining if a web host is shady is the cost. Are they saying you’re going to get a TB of bandwidth for $9.99 a month? They’re lying. What they’re actually saying is you’ll get access to a server with a TB, but you can’t use it all because they’ll also sell that same TB of bandwidth to another thousand sites. Sucks, huh?
  • 100% uptime. I’m sorry, but there are always hiccups on a server. Whether they only last about ten minutes or they last ten seconds, there are hiccups and those ten seconds when there is a hiccup, people are potentially unable to come to your site. So, if a site says 100% uptime, I typically think that, instead, they get really bad uptime and are trying to get money fast. Typically, you’ll find web hosts getting 99.5% uptime. Crap happens.
  • Ridiculously low rates. If you are being charged only $2.99 for a large chunk of hosting (even if it’s not unlimited), you should be careful. There’s a good chance that you’re sharing that hosting with a ton of people and therefore, are not going to get the benefit of all that traffic.

Knowing these details about hosting will protect you from getting scammed. There are a lot of good web hosts on the web. You just need to do some research and find the right ones.

How to handle pay-per-click management system

How to handle pay-per-click management system

Pay-Per-Click (PPC) is a marketing technique which allows you to exercise greater instincts on the product you are marketing.

If you own a website that contains your products and related content then it is important for you to optimize it for major search engines like Google, Bing and Yahoo. Your online business will approach higher limits of success if your website gets higher ranking among the search engines.

Pay-Per-Click is a marketing technique that can raise your page ranking in the shortest amount of time. All you need to do is carry out bidding for several keywords through advertising. These keywords should be related to your products and the audience you are targeting. The success of your PPC campaign depends upon your bidding and the keywords that you would be bidding for. The higher you bid for your selected keywords, the higher the chances of your website getting higher page ranking in the SERPs.

Here are three useful tips for handling your PPC management if you want to receive a positive outcome from your campaign. These tips are inclusive of search engine optimization.

i. Ad testing and web page optimization are necessary if you want to handle your PPC management service effectively. In order to bid low while getting higher rankings, you need to choose multiple ads for a single directional keyword. This will more so be necessary when getting to know what your target audience is interested in. Budgeting for your ads will be very easy if you know what makes them successful. With this you will not place high bids for ads that will never get high placement or clicks.

ii. Ad design is crucial. Selecting the right keywords and niche phrases will ensure that your target audience reach spot and click on your ads in order to buy your products. Irrelevant keywords that do not connect with your websites or products will simply scatter your clients. Create your ads on keywords that are interesting and persuading.

iii. Create and stick to a realistic marketing budget. Be sure to know how much you are willing to bid for a key phrase every time you create an ad. Optimizing and monitoring your PPC results will save you from a lot of losses.

Three effective Web Statistics tools

Three effective Web Statistics tools you can use to monitor the performance of your Web site

You need to monitor the performance of your website in order to know the kind of improvements appropriate to it. Suppose you want to increase traffic to your site by 5000 visitors per month with your current traffic count at 10000, you will have to launch a web marketing campaign in order to attract more visitors, right? Without a web site statistics program in place, it will be very hard for you to know the impact of your campaign.

Let’s begin by looking at what an effective web stat program will do to your website.

• Keeping track of the daily, weekly, monthly and yearly visits to your site.
• Tracking your visitors’ country of origin
• Keeping track of the browsers, operating systems and search engines that people are using to find your website
• Keeping track of all the inbound links to your website
• Tracking the pages in your site that are frequently visited
• Monitoring the keywords that people are using to locate your website

Here are three effective web statistics tools you can use to monitor your visitors.

i. AW Stats
This is a free tool that is usually incorporated in a web hosting account. It is a great web log analysis tool that should be included in your web hosting plan. Always discuss with your web hosting provider to find out if this program or a similar one is included in your plan. This tool keeps track of the number of unique visitors, number of visits, number of pages accessed, number of hits as well as the amount of bandwidth used. Using this tool will help you achieve almost all the benefits mentioned.

ii. Google Analytics
Incase your web host is not providing statistics for your website, you can consider creating Google analytics account whose code you will need to insert on your web pages. With this tool, you can keep track of the number of visitors to your site, their origin and the traffic sources that they are using to find your site.

iii. Statistics Counter
This is a free hit counter that you can install on your pages and use it to monitor real time stats on your site. Just copy and paste your code to the HTML code of your pages. You can choose to make this counter visible to your visitors or not.

An objective and focused marketing campaign will help you increase traffic to your site and boost your search engine ranking. Begin by taking notice of your current visitor count as you move on to monitoring your web statistics during your campaign period. This will help you measure the level of your marketing success.

How to improve your business with Twitter

How to improve your business overall SEO web presence through link building with Twitter

These days, it is imperative that you know how to promote your business with twitter if you want to succeed online. Perhaps you already know that one of the chief ways of getting the best out of twitter is by learning to be a good listener and know what is being talked about at any given time. At the same time, you need to be very proactive if you want to benefit from the phenomenal popularity of this social networking platform.

While some people tweet just for the sake of catching up with family and friends for leisure purposes, others are on twitter to find business links and leads. Yes, you can not tweet more than 140 characters per post but you can be able to add a link to your tweets and this is where link building with twitter comes into being. Never forget that the volumes of backlinks required to boost your website’s search engine ranking can effectively be achieved through tweeting.

If you are an online entrepreneur with some good level of focus then you should never ignore link building with twitter because regular tweeting and adding a link to your website will give you the much needed backlinks to your WebPages over a period of time as helping you to realize a higher search engine ranking with consistency. The way and manner in which sites are linked back in tweets makes such links even more valuable since search engines will be crawling through the links while regularly looking through such sites.

So how do you tweet your website to a high search engine ranking?

You should approach link building on twitter with a lot of caution because while your followers may believe in your posts and regularly click on the links to your website, it is important that you do not use your tweets entirely for personal promotional purposes. While you can effectively post links to your webpage in your tweets for the needed backlinks, you can also get heavy-tweeters to help you out. To do this, you need to form an alliance with people who have tens of thousands of followers with some trust in their post. Have such people adding your links to their tweets from time to time. However, be sure that their tweets are related to your business. With this approach, you can be sure of generating targeted traffic to your site through smart tweeting.

Do not start your link building on twitter by asking other people to re-tweet your posts. Start gradually and become familiar with people before getting to this. You may even consider re-tweeting some interesting posts from the people you want such favors from. Before long, your tweets with links to your site will be accessible to thousands of potential customers all over the internet.

Tracking Your Traffic is Important Geographically Speaking

Tracking Your Traffic is Important Geographically Speaking

Thanks to a lot of great tools on the web, one specifically being Google Analytics, webmasters have been able to not only track how many hits their website is getting, but also determine where in the world those hits are coming from. It used to be that if you got a hit, yay, your site was getting traffic. These days, though, advertisers don’t just care about how much traffic is coming to your site, but where it is coming from. If they only own stores in New York, they don’t want to advertise on a site that only gets traffic from California.

Tracking your traffic geographically speaking is good for three reasons:

  • Selling advertising. If you sell advertising, if you can provide to your advertisers to places that your traffic comes from, they’ll be more likely to spend what it is worth. General traffic is never worth as much as targeted traffic. For instance…Governor Corzine of New Jersey is advertising in the NYTimes because he knows that Jersey readers read it. Does he care about the LATimes? Not really.
  • Knowing which promotional techniques are working. Let’s say you buy a radio ad in Atlanta Georgia. You check your stats and suddenly, you are getting a huge amount of traffic from Georgia. Chances are, that ad worked. But, let’s say you run the ad, but get no traffic. You know that it was a waste of time and money and don’t do it again.
  • It can help you to target specific types of products. If you are selling a certain line of clothing that is great for the cold, but realize that people from Florida are coming to your site, you can go to your R&D department and get some clothing for warm days designed and in production. This allows you to sell to all areas because you know all areas are interested.

By knowing the geographical information, you will be better able to gauge how much to sell ads for on your website, but also what promotional techniques are working and if you need to develop some new product. It works. Geographically tracking your traffic is something a lot of webmasters are doing. Sign up to Google Analytics as soon as possible, insert the code into your website and then observe the results. You’ll be pleased to have that geographical information in your knowledge bank.