How to improve your business with Twitter

How to improve your business overall SEO web presence through link building with Twitter

These days, it is imperative that you know how to promote your business with twitter if you want to succeed online. Perhaps you already know that one of the chief ways of getting the best out of twitter is by learning to be a good listener and know what is being talked about at any given time. At the same time, you need to be very proactive if you want to benefit from the phenomenal popularity of this social networking platform.

While some people tweet just for the sake of catching up with family and friends for leisure purposes, others are on twitter to find business links and leads. Yes, you can not tweet more than 140 characters per post but you can be able to add a link to your tweets and this is where link building with twitter comes into being. Never forget that the volumes of backlinks required to boost your website’s search engine ranking can effectively be achieved through tweeting.

If you are an online entrepreneur with some good level of focus then you should never ignore link building with twitter because regular tweeting and adding a link to your website will give you the much needed backlinks to your WebPages over a period of time as helping you to realize a higher search engine ranking with consistency. The way and manner in which sites are linked back in tweets makes such links even more valuable since search engines will be crawling through the links while regularly looking through such sites.

So how do you tweet your website to a high search engine ranking?

You should approach link building on twitter with a lot of caution because while your followers may believe in your posts and regularly click on the links to your website, it is important that you do not use your tweets entirely for personal promotional purposes. While you can effectively post links to your webpage in your tweets for the needed backlinks, you can also get heavy-tweeters to help you out. To do this, you need to form an alliance with people who have tens of thousands of followers with some trust in their post. Have such people adding your links to their tweets from time to time. However, be sure that their tweets are related to your business. With this approach, you can be sure of generating targeted traffic to your site through smart tweeting.

Do not start your link building on twitter by asking other people to re-tweet your posts. Start gradually and become familiar with people before getting to this. You may even consider re-tweeting some interesting posts from the people you want such favors from. Before long, your tweets with links to your site will be accessible to thousands of potential customers all over the internet.

Tracking Your Traffic is Important Geographically Speaking

Tracking Your Traffic is Important Geographically Speaking

Thanks to a lot of great tools on the web, one specifically being Google Analytics, webmasters have been able to not only track how many hits their website is getting, but also determine where in the world those hits are coming from. It used to be that if you got a hit, yay, your site was getting traffic. These days, though, advertisers don’t just care about how much traffic is coming to your site, but where it is coming from. If they only own stores in New York, they don’t want to advertise on a site that only gets traffic from California.

Tracking your traffic geographically speaking is good for three reasons:

  • Selling advertising. If you sell advertising, if you can provide to your advertisers to places that your traffic comes from, they’ll be more likely to spend what it is worth. General traffic is never worth as much as targeted traffic. For instance…Governor Corzine of New Jersey is advertising in the NYTimes because he knows that Jersey readers read it. Does he care about the LATimes? Not really.
  • Knowing which promotional techniques are working. Let’s say you buy a radio ad in Atlanta Georgia. You check your stats and suddenly, you are getting a huge amount of traffic from Georgia. Chances are, that ad worked. But, let’s say you run the ad, but get no traffic. You know that it was a waste of time and money and don’t do it again.
  • It can help you to target specific types of products. If you are selling a certain line of clothing that is great for the cold, but realize that people from Florida are coming to your site, you can go to your R&D department and get some clothing for warm days designed and in production. This allows you to sell to all areas because you know all areas are interested.

By knowing the geographical information, you will be better able to gauge how much to sell ads for on your website, but also what promotional techniques are working and if you need to develop some new product. It works. Geographically tracking your traffic is something a lot of webmasters are doing. Sign up to Google Analytics as soon as possible, insert the code into your website and then observe the results. You’ll be pleased to have that geographical information in your knowledge bank.

How to improve your Social media marketing campaign with videos

How to improve your Social media marketing campaign with videos

The importance of social media marketing in today’s business environment can never be overstated. Use of social media in marketing can result into incredible increase in sales and overall revenue. Dell reported in 2009 that their presence in twitter accounted for sales of up to $3 million.

Of course Dell is a well known brand. How can you, the little known entrepreneur, use the power of video to get your brand known? It is obvious you can not reach for the big media buys that Dell can afford. However, social media can help you get your brand to millions of people out there.

You Tube, My space and facebook are great social media outlets for this kind of marketing.

There are several reasons why videos can help raise your sales with one being that people are more likely to buy from brands that they are familiar with and can trust. Videos can help bring out that trust and familiarity.

One video is a great starting point to social media marketing campaign. However, it will not be enough in the long run. A series of videos can greatly improve your bottom-line in a very short time span. You can link these series from one to another such as part one, part two and so on. You can also create a number of videos on a similar topic but with no link to one another.

Videos work pretty well for social media marketing of just about any product whether physical or not. Affiliates too can make a lot of money when they use videos to sell the products that they are promoting. The bottom-line is that irrespective of the product, brand or company, you can benefit from using videos to boost your sales and gain recognition during your social media marketing campaign.

There are a few different approaches you use to create the videos needed for such marketing. While some allow absolute creativity, others capitalize on efficiency. Beema and Animoto are two examples of services that can help you come up with a great video in no time.

Beema’s animation is the most effective in terms of making a video into your social stream. You can accomplish the whole process in minutes. The flexibility of Beema in terms of creativity can also be applied to the characters that you animate. With Beema, you can animate almost anything you can imagine from logo to product to brand and even avatars.

Consider giving videos a try during your next social media marketing campaign as most of these sites are free. By measuring traffic to your site, you can determine whether these videos are improving your click through.

Using a Video to Market Your Website

Using a Video to Market Your Website

As you probably know by now, at Tampa Web Design, we are more than capable to do a lot of different work for your company. One of the things that we can do is video production. Video is a fantastic way to market your website and the honest thing about it is that it is becoming the growing method in which people are giving information out on the web. It used to be text, but more and more people are doing video podcasts to give information out because they’re relatively easy to make and you don’t have to be an amazing writer.

However, let’s say that you don’t want to make a podcast because that takes too much of your time. Instead, you just want to get a video on YouTube.com that has a “find out more at our website” section at the end. In essence, you just want to get a ton of people to see your video and then want to know more, so they type the URL of your site into their browser. That’s a great idea and a lot of people do it to build traffic.

There are two methods in which you can market your site with video:

* Provide honest and worthwhile information. Make a video that provides a solution to a problem. The best marketers are able to solve a problem. People want to know solutions, so if your video provides it, they’ll love it. Let’s say you own a blog all about blogging. You might make a video about how to install WordPress the long way. This is an honest video that provides information. If people start to spread it around, you’ve got a viral video going.
* Do a humorous video. This is the other method. This can be sarcastic or just humorous. In this method, you create a video in which the point of it is to be funny so that it is spread around. CollegeHumor.com is great at this. They make videos that are hilarious, they get spread around and then people go back to the site looking for more. That can work for you too.

Video is a great way to market your site and you should be using it as often as possible. Don’t overwhelm YouTube with your videos, but if you could get one posted a week, that would be a great way to push a ton of traffic to your site. Try one out and see how it goes.

How to increase your online presence with a great web design

How to increase your online presence with a great web design

Almost every organization has a website these days. Schools, churches, hospitals and even restaurants, all have a website. Certainly, the creation of social media marketing tools like twitter and facebook provide ample platforms that can help you promote your business online. These platforms are best utilized with a link to credible websites for your business, event or individual.

There are web designers capable of doing almost anything with respect to your site. Capabilities are almost endless. In some cases, you can consider having a web designer when complex graphics are involved.

Today, almost everyone can design their own website. You can get a domain as well as a template that can help you build a near custom website. If you are new to web design, you can choose from a wide array of graphics, clip art and functionality depending on the specific needs of your website. You can customize fonts, add photos as well as include chart and ecommerce elements.

You need to research a variety of web design services in order to purchase a domain at a modest cost, and monthly fee. There is usually a one time fee at start up. However, your website can cost from very little to start up to a high monthly maintenance fee.

When designing your own website, ensure that you have a clear vision of the accurate purpose of your website as well as the target audience that you are trying to reach out to. Keeping your website updated and fresh is equally very important if you want your visitors to return to your site repeatedly for new and informative content. Your business can greatly benefit from website marketing as it is easy to change and update your site as much as you wish with events, prices, new products, new locations and employee photos.

Consider taking advantage of the services and capabilities available at a very modest cost out there. Also remember that this is your website and you are free to do have fun and be creative with it. You can also get help from the support staff of the web design company you are working with.

If you are yet to have a business website then consider building one now, whether you choose to do it yourself or get the services of an expert designer. Your website will give a great avenue to hook up with your clients. With your online presence, you will realize an increase in enquiries and awareness which are very key marketing aspects.

using_google_to_get_your_business_on_its_feet

Using Google to Get Your Business on its Feet

Using Google to Get Your Business on its Feet

Owning a website is a great feeling and it can be a really encouraging feeling to wake up, get on your computer and start publishing content on your business website with the hope of it becoming an authority. However, just because you are very motivated to get up in the morning and work, that doesn’t mean that people are actually going to be reading what you’re saying. There is a lot involved in getting people to read your content. Fortunately for you, the world’s biggest search engine, Google, has made it incredibly easy for your website to be found and for your business to get on its feet.

What Google has done is created a relatively straight forward algorithm for those that are trying to rank in the search engines naturally. On the flip side, they’ve created a tremendous advertising program in which people, if they have the money, can forsake the constant work of link building and on site SEO. Here, people can buy ads on certain keywords and get traffic that way. Which should you use for your website? Which of these Google methods can get your business on its feet? Good question.

  • Natural search engine traffic: Here is a great way to get traffic and the method is simple. Google’s algorithm is based on the principle that the more links you have, the better you are going to rank in their search engine. However, Google doesn’t just want any links. What Google wants to see is that you are getting links from other sites within the same niche as you. Getting links from a politics site when your site is about baseball just doesn’t fit and this could get you penalized. However, other than that, having strong, relevant links is the trick to get ranked. Sure, there are other details, but this is the basic method.
  • Advertising Program: AdWords is a fantastic way to get traffic to your site, but it can be a bit expensive. In this program, you’re paying for each and every click to your site on the ads. The way this works is that you pick a keyword that you want to advertise with and whenever someone searches for that, if your pay/click is highest, your ad will appear and the visitor can click. A lot of people have had a lot of success with this technique.

Google can be a great way to get your business on its feet, but there are two ways to approach it. You can do the slower, but often times cheaper technique of natural search engine traffic. On the flip side, you can do the faster, but more expensive AdWords campaign. Whichever route you choose, though, it’s easy to understand that Google is a great way to get the traffic you need and want to your website. Traffic means money!

How to increase your sales with video testimonials

How to increase your sales with video testimonials

It is a fact that watching consumers speak praises about a particular product is very persuading. Same information is more inspiring when presented through a video than when presented through written text. Not only is it more believable but also very convenient as it doesn’t require the audience to know how to read to be able to get it.

With a camera and a computer with internet connection, here are five steps to creating a video testimonial that will help you boost your sales and generate more revenue to your business.

i. Open a You Tube account

You are going to need a place to post your testimonial videos after creating them. This is where YouTube comes in. YouTube is a very reliable and easy to use viral video website that is completely free! Upon posting your videos, anyone and everyone will be able to access it online.

ii. Create a good testimonial

Bring your video camera along when promoting your products or delivering a project to a customer. Once your discussion is drawing to a close, find a good point to ask your customer for a short testimonial about your product. Assure your customer that their identity will remain confidential and that all you need is a couple of statements about their experience with your product which you will share with your future clients. With their consent, take out your camera and record their testimonial.

iii. Transfer your footage to a computer

With a good testimonial video in your camera, transfer your footage to a computer. Ensure that your format is in a format supported by YouTube such as WebM, MPEG4, 3GPP, MOV, AVI, VMW, MPEGPS and FLV.

iv. Editing

Get video editing software and use it to make your video more interesting by adding nice background music. You can also use Windows Movie Maker to edit your video.

v. Upload your testimonial to YouTube

Click on the “upload” link at the top of the screen beside the search bar. Follow the instructions and get your video on the World Wide Web. You need to come up with a good title with useful descriptive tags and relevant keywords in order to increase the chances of search engines locating your video.

There are tons of things which you can do to make your video interesting in order for it to go viral and attract more views while generating more traffic to your site. All you have to do is being creative and open minded.

Using Offline Techniques to Build Your Website

Using Offline Techniques to Build Your Website

When people think about owning a website, they think that they need to hire a company to do SEO, they need to build links, write articles for article marketing, post on blogs and forums, and just do a whole bunch of online stuff. What they don’t take into consideration is there is another entire step of methods in which you can promote your site without even having to be in front of your computer. These techniques are a bunch of offline methods that can be applied so that more people can find you. This is best used when your site may not be ranked so highly in the search engines. Here are a few methods:

  • Get pens made with your website URL on them. It’s so easy to pass a pen out to someone when they ask. If they go to give it back, tell them to keep it.
  • Carry your business card around on you. You can get really inexpensive ones at some online websites. Get them and include your website on it so when someone asks you for your phone number, you can give them the card and they’ll see your website.
  • Put an ad in the newspaper. Newspaper ads are still really good. They don’t do as much as they used to, but a lot of people still go and read newspapers.
  • Submit a press release to your local paper. Your local paper may pick it up and write a story about you. This story will, in return, create talk about you which may send you an increase in traffic.
  • Just talk about your website. Tell your friends and your family that you have this new website, that it’s an addition to your business already, and you are really looking to get it larger.

These are five ways. There are hundreds. I’ve used tons of different methods when promoting offline. You could be in a conversation about the topic of your site and then you could suddenly say, “Hey, I actually wrote an article about that on my site. Check it out.” Boom. One more visitor. One visitor may not seem like a lot, but if you remember viral marketing, one can lead to two can lead to four and the list goes on. Don’t spend your entire life on your computer trying to promote your site. Go out, experience life, and promote that way as well. It really does work.

Knowing What Kind of Sites to Stay Away From for Promotion

Knowing What Kind of Sites to Stay Away From for Promotion

Knowing What Kind of Sites to Stay Away From for Promotion

If you own your website, chances are, you’re going to want to promote it as much as possible. The more you promote it, the more business you’re going to get for your company and, in return, the more money you’re going to get. However, one of the amateur mistakes that a lot of new website owners make is they spam the internet trying to get links which results in getting sandboxed in Google. Getting sandboxed means being removed from the search engine results. The best way to prevent this is to know what kind of sites to stay away from.

  • Sites that promote illegal content. You don’t want to be getting links to your site from a hate group’s website. This will only make Google think you’re part of the hate group which definitely won’t give you a positive result to the search engines OR your customers. Imagine if they saw you linked from the KKK.
  • Sites that are in no way a part of your niche. If you are in the car business, don’t try and buy links on sites about parental methods. What this does is show that there is no relevance and once Google thinks you’re buying links, they accuse you of it and then you are removed from the search engines. Buying links is fine. Just do it the right way.
  • Sites that get their links from shady places. The saying “guilty by association” is true. If you are linked to from a site that gets links from a shady place, you’re going to be penalized as well. You want to know the details of what kind of sites link to a site so that you are safe.
  • Sites that link to dangerous sites. If they are linking to dangerous sites, it labels that site as more dangerous. If it links to your site, Google may consider your site a more dangerous site. This is very dangerous for your search engine rankings and is something that you do not want to let happen.

Having strong rankings is a much desired thing. Promoting your site on a lot of different sites is a great thing. However, just because it is a great thing doesn’t mean you should post links on every site you come across. Do research and only get links to your site on sites that truly fit the niche. It’ll work out best for you in the end.

Web Content Management System (CMS): Why You Need To Have One

Web Content Management System (CMS): Why You Need To Have One

Your web design exercise can be pretty simple and fast when you have a good content management system in place. With an effective CMS, you can easily update elements of your site like photos, videos and text. However, the real potential of a content management system comes with thousands of adds-on applications which can range from simple ones to the most complex ones.

In place of a motionless/ brochure type website, you can incorporate additional features that will help attract more visitors. Such features can include social media applications from sites like Facebook, Twitter and LinkedIn that are linked to your site. Such applications will help you build a reputable online brand image while reaching and interacting with millions of potential customers. Better still, you can always update these applications by yourself once they have been installed by your web developer.

So what are the benefits of a web content management system?

Content management system sets you free from the bonds of conventional web design. Think about you being in full control of your website. There are definitely several benefits that come with this, two of which are cost and time.

Suppose you had a shoe store with hundreds of new shoes to list on your site, you can use your content management system to feed information to your store’s database. By “pointing and clicking”, your new products will be included to your online store in a matter of seconds. This means that you will no longer look to your webmaster to update your product list for you. You can apply the same concept when you are looking for something more “advanced”.

With your “do-it-yourself web design” enabled by your Content Management System, you will be able to save hundreds of dollars on your web master’s fees. This is no doubt a great cost cutting strategy. This coupled with the time saving advantage are major factors contributing to the popularity of web Content Management System.

While CMS will certainly save you time and money among other benefits, not all website designers are capable of developing websites using it. As an online trader with some web knowledge, CMS will be of great importance to your business. All you will need is a little understanding of other user friendly programs.

Content Management System brings great convenience and a sense of self satisfaction by giving you the freedom to take full control of your website’s updates. This will to a great extent give you a feeling of being part of the system.