Why Good Web Design is Important for Your E-Commerce Site
Not so long ago, web design was not at then top of the list on the minds of online business owners. This was because despite having amazingly ugly websites, these folks were still able to make money! However, the internet is undergoing a revolution thanks to the ever growing competition and search engines getting more concerned about the user experience.
So, what does this mean to you as a website owner?
i. Significance of branding
With the maturity of the internet, online shoppers are getting choosier on whom to buy from. They are looking for credible product vendors to buy from. They want to buy from the best experts. This makes branding very critical. People are more likely to stay loyal to a brand and make repeated purchases from it if they trust it. Loyalty is an important business strategy. Earning your customers loyalty is capable of making you a market leader. Professional web design will help you achieve this. You will certainly command respect from your online visitors with a professionally looking website. Your website will help you send out a message that you are committed to providing the best products and services to your customers.
ii. The importance of exceptional user experience
Search engines have a lot to do with this. The first task of search engines is to provide web users with the most relevant content as quickly as possible. The importance of relevance is second to none when it comes to search engines. Who would want to use search engines that yield results filled with ugly and irrelevant pages?
For an e-commerce website, it is highly recommended that you keep the design simple, precise and clean. Fast loading pages will help you avoid the impatience of your visitors. Search engines will also give you a reward of high rankings. You should still be able to acknowledge the importance of having a user friendly website even without search engines. These two reasons will make your clients want to return to your website; professionalism and quality information that meets their needs.
iii. The importance of standing out
The internet is getting increasingly crowded with stiff competition. This is reason enough for your business to stand out from the crowd. Failing to pay attention when designing your website will make it no different from thousands of amateur websites out there. To be honest, you do not want your business to be associated with millions of poorly designed websites littering the internet! If it is, then your visitors will find it really hard remembering your business. A logo that is easy to remember can help your business stand out. Consider selecting a harmonious color blend that is comfortable on the eyes. Avoid using black backgrounds with red or white text as this will keep your visitors off.
Using simple but professionally looking graphics can go along way in heightening your website presentation.
Staying Connected is Important for Your Site
As your website grows, more and more potential customers are going to be coming to your site and sending you questions and queries about different things. It may be a question about whether or not that product is in stock. Or, it may be a question asking which product you suggest for their body type: A or B. Or, finally, it may just be a question that is asking for more information about your particular service that your website may not be able to provide. So, it is obviously very important to stay connected to the life of your website. Here are a few things to do:
- Get high speed internet for your house and your place of business. You want to be able to log on and access your e-mail a few times a day so that you can reply to any questions or comments by a customer. It might seem like common sense, but a lot of businesses are still using slow internet and that’s just wasted productivity.
- Get a work phone that has e-mail access. Consider it a work expense and write it off the taxes. Whatever you do, though, consider getting a work phone. If you get a question in the middle of the day and it is really important, you can shoot a quick e-mail back with a quick answer that says, “If you need more info, I will send more.” This way, you can send more when you get to your computer. It won’t make the customer feel unwelcome.
You want to constantly have access to your e-mail. When running a very small business where you are pretty much the only employee, you have the burden of ensuring that it constantly grows. Having a Blackberry on your hip may seem frustrating since it is like you are constantly at work, when you are in the building stages of your business, you want your customers to feel welcome.
One of the big mistakes people make when owning a site is not getting back to their visitors. If a visitor sends an e-mail or comments, always reply. Even if you don’t want to get a cell phone with e-mail and just want to check at night, it is imperative you reply. People always remember who didn’t reply and this will only damage your reputation on the web, not help it. So, reply and you’ll find that those visitors not only return, but tell other people to check the site out. Stay connected. Your site depends on it.
Word of Mouth is Everything
If you’re trying to figure out a way to send more traffic to your site, you need to understand that word of mouth is probably the best way. There is nothing stronger and more powerful for your site than for a loyal visitor to go to some friends and say, “Hey, check out this site.” If they do that, those people will go visit it because their friend says it’s good. If the site is good, those people will then tell other people and it will begin to become a viral campaign where people are telling people about everything.
Viral marketing is a fantastic method in which someone is able to create something that really creates conversation. For the sake of this article, let’s say someone wrote a really controversial political piece for their blog. A couple of diehard fans of the blog read it and go, “Wow, that’s killer.” They tell some of their friends. Those friends tell some of their friends. What happens is a situation where that single article begins to pick up steam. Is it effective? You betcha.
The reason viral marketing works so well is it spreads like a virus. If you tell one person about an idea and tell them to tell three people and to tell those three people to tell three people, what you’ll have is an exponentially growing story. If you tell a person and they tell three people, that’s now four people that know. If those three tell three, that’s now thirteen people that know. If those nine people each tell three, that’s now thirty one people that know. It continues to grow and grow and grow. The traffic can be absolutely amazing.
How do you get a word of mouth campaign going? You need to have loyal readers. This one depends entirely on your site. If your site is trash and the readers just don’t care about what’s going on, they’re not going to stick around to learn more and become loyal readers. If they’re not loyal readers, they won’t tell their friends about it. You want your readers to become diehard fans because once they’re diehard fans, they’re invested in your success. So, they’ll be more willing to tell friends. If there is only one way to get traffic, this is the best way. A single viral campaign can do wonders. The grassroots have shown that they have the power to bring success. President Obama anyone?
Tampa Search Engine Optimization, Onsite and Offsite SEO for Tampa FL
You may have contacted us to create your website, you may not have. Whether or not you did, one of the things that you are, more likely, going to want to do is drive traffic to your website as fast as you can. The more traffic you can drive to your site and the faster you can do it, the more successful your website is going to be and, in return, the more successful your business is going to be. However, how can you possibly drive business to your website without having a ton of money? SEO is the best way to do that.
SEO is Search Engine Optimization. At Tampa Web Design, we offer that. You can contact us and what we will do is help you do research into figuring out which keywords are powerful keywords for you to rank for, help you to determine what long tail keywords are beneficial, and then set you up with a plan to get your website ranking. We’ll execute this plan and help you to start ranking in the search engines.
The difference between us and a lot of other SEO companies in Tampa is that we understand the ins and outs of SEO. We know it is not just an external thing. Because we design and code websites as well as do SEO for them, we can go into the site and ensure that the code is working perfectly and has the correct keywords on them. This will guarantee that the site ranks properly in the search engines and doesn’t have anything faulty going on with it. It might seem farfetched, but we know what we’re doing.
So, why hire us? It’s simple. Having a website is great, but if no one comes to your website, has it done anything for your company? No. You want to use search engine optimization because as your website starts to rank higher and higher in the search engines, you’ll receive more traffic which will, in turn, result in more business. It’s a worthy investment for your website and one that will pay itself back time and time again.
If you’re still unsure, please feel free to contact us and let us know what questions you have. We’ll answer these questions and, if you’re ready to begin, schedule you for a consultation. Then we can go to work on getting your website ranked in the search engines.
How to create your facebook marketing strategy
If you are looking for ways of promoting your business or website, you might want to consider including facebook into your marketing strategy. With hundreds of millions of users and thousands signing up daily, facebook has the attention of a large population. This is why it is a great platform for launching a marketing campaign that will grow your business.
When planning your marketing strategy on facebook, you need to keep in mind your overall goals in terms of increased exposure. While a successful campaign will no doubt increase your sales and revenue, exposure is really what facebook will do well at providing to you. For instance, one of your facebook marketing strategies can include offering people who become your fans freebies in form of samples, entries in a gateways or coupons. When people become your fans, they will have access to your updates while learning more about your business.
Even though you get popular appearance, facebook marketing campaign is not quite something that will go wild over night. Since facebook is developed around making connections, you will need to direct your focus on establishing meaningful relationships. If you just start sending people friend requests while posting tons of marketing related content, you will realize that your “friends” are quickly developing cold feet towards you. People do not sign up on facebook to access your ads, instead they do so to make connections with their families and loved ones.
As you approach the end, you should consider spending sometime of facebook providing useful information in your niche area. Consider joining related groups and provide useful advice and information. If you do this, people will begin trusting you while building a strong relationship with you. By spending some time providing valuable information, you will form a good relationship with people who will eventually develop an interest in hearing from you while learning about your products.
When creating your facebook marketing plan, your last step should involve advertising directly to people. Let this come only after developing a good relationship with your fans. Creating an account and immediately starting posting your ads will cause your friends to disappear quite quickly. Worse still, you can find yourself banned from facebook for spamming people. This will certainly be the opposite of what you want with your facebook marketing campaign.
When using facebook as part of your marketing campaign, always know that it will not yield immediate results. Focus on increasing your business’ exposure while getting potential customers to trust you. Post relevant and helpful content on your page and on pages related to your niche area. You will have to commit time and effort in building relationships on facebook. Once you have established a connection, it will be profitable both to you and your network.
Tampa Video Production and Video Editing, Website Design and SEO
Perhaps you are thinking about having a commercial made for your company. You want to advertise this new product that you’re providing, but don’t have the technical ability to make it. Or, perhaps you’re tremendously web savvy and want to get a link bait video made that will go viral around the web, all with links back to your site to give you a big surge in both links and traffic. If you’re either of these people, you should consider contacting us so that we can do a video for you.
Some of what we do at Tampa Web Design is a lot of video production. The way it works is simple. You call us, set up a free consultation, and we go over a series of details. Do you want the video to be funny or serious? Provide a lot of information or just a little with contact information? Be long or be short? We take notes throughout the entire consultation and then we give you some of our ideas that we, as the technical side of things, think will really work well. We give you these ideas and then, once we figure out a final idea, we get to work.
The reason you want to get a video made, especially if you’re a growing company, is because it gives you a chance to get some link bait. When blogs were growing large, a lot of bloggers used videos to try and market their site. They’d provide information about a certain topic and then let that video go viral on YouTube. The same can happen for your company. If you own a company that does landscaping, you can have a video made that discuss great ways to make your front lawn look good without a lot of money, for example. By doing this, you are getting links, traffic, and providing valuable information.
Most importantly, though, you are getting your name heard. The more people hear your name, the better it will be in the future when someone goes, “I need someone to do landscaping.” If you had been the one that made this video, they’ll remember you, look you up in the search engines (If your SEO is good) and then contact you. If you provide a service (information) for free, people are bound to contact you to get more help which is when you can say, “this is how much it’ll cost.” You give a little and get a lot. Contact us if you’re interested in having a video produced for your company.
How to gain a competitive advantage with video marketing
These days, web masters and website owners battle out for supremacy and authority. Having a website has become mandatory to any business that desires to have an online presence. Besides, competition has become very stiff and internet marketers must exhaust all efforts to make their websites stand out.
Due to this, video marketing has become one of the most popular internet marketing tools. Most marketers will discount the impact and influence of videos; however, a website will always have an edge if it has a little extra to offer.
Having videos in your website is great because it is like a story you present to your followers. A video can speak a lot, translating into thousands of words. Just like articles, videos can say a different language. You can use videos to educate as well as entertain people visiting your site. This way, you get to show your target audience what you have to offer as well as the amount and quality of information that you can impart.
However, you need to be sure not to do your videos in haste. Your video must be well thought and should be something that people will appreciate and fall in love with. It must be something that will honestly wow your audience rather than something that they will be dismayed looking at. Be sure to include what you have to offer in your video. Awaken your audience’s sense with your 2- minute long video. Your marketing video doesn’t have to be long, just make it interesting.
Video marketing may be a tool that not every online marketer is taking seriously but if used effectively can bring great results to your business. You will have a great turn out in traffic and sales. Try out this marketing tool now and gain a competitive advantage over your competitors with video marketing.
Tampa Website Design, Web Development, SEO and Video Production
Although the economy is incredibly rough right now in the Tampa area, one thing that is for certain is that there are a lot of businesses that are starting to gain a following on their websites. The reason for this is because, with the help of search engines, people are finding all the information they need to about that company on the web which makes it a favorite for consumers. What customers want the most is an easy experience. That is why they love Wal-Mart. Because everything they need is provided for them, they love it. So, the easier it is for your customers to find information out about you, the more likely they are to become loyal customers.
It is because of this that you want to invest in web design. Contacting your local Tampa Website Design studio is a really good call. By contacting us, what you’ll find is that you’ll be able to get help with everything that you want for your website without worrying about your work being cheap or low quality. The work that we do is exceptional and you don’t need to worry about garbage. We make our websites look like they cost a ton of money without actually having to cost a ton of money.
The way it works is simple. You’ll contact us and tell us that you want to get a website made. We’ll schedule a time for all of us to sit down and discuss all the details for your website. Then, we’ll start to put together all the details you described and put it into website form. We’ll help you get your domain name as well as hosting. The site will be put up on the web and then, you’ll be set to start driving visitors to your website.
If you’re still unsure, please read through the following services that we provide:
- Unique web site design
- Splash pages
- Forum designs
- Blog designs
- Custom graphics
- So much more…
Please contact us at your easiest convenience so that we can set you up with a free consultation. Having a website is a really great move for your company. Set your website up now so that you can enjoy the benefits of a website for your company.
How to generate quality and targeted traffic with Pay-per-click marketing
Sound online marketing strategy is one of the most important elements for any internet marketer. You need a proper strategy to make your blog or website successful in terms of traffic and revenue. Potential customers can visit your blog or site via the search engines and social media site like twitter and facebook. This makes traffic generation to your site very important and it gives you an opportunity to promote your site t a global audience in order to achieve a faster return on your investment while making profits.
How PPC marketing works
Pay per click advertising is getting increasingly popular as most online entrepreneurs are turning to this strategy because they understand how it can promote their products and services. PPC marketing can boost your online visibility by generating targeted traffic to your site. You only get to pay the host when your ad is clicked on. With PPC marketing, you can highlight your products as the best choice for web user looking for similar items. Better still; most PPC advertising programs like Google AdWords come with synchronized content development, keyword research as well ROI tracking tool built into their system.
You need to run your PPC ads with a comprehensive analysis in order to determine the most effective campaign that brings maximum returns on investment. Have a proper selection of keywords that appropriately connects your ads with your audience. While doing all these, you should predetermine both your marketing goals and budget definitions.
Having a properly balanced online marketing strategy and advertisement will certainly increase your sales and profits while helping you realize your ROI faster.
Pay per click marketing can be simple and straight forward if you do it right. All you need to do is a little research to find the most sought after niche while performing essential keyword analysis to find the least competitive yet relevant key phrases.
Having done your keyword research, your next step should be to write all essential contents that you consider necessary and useful to read. Never overlook the supremacy of the content. After days have passed by, start analyzing the quality and quantity of traffic that your PPC ads are generating to your site.
There are numerous keyword tools out there that you can use to get the most relevant key phrases. With these tools, you can analyze and research keywords in your niche in order to minimize competition while optimizing your PPC ads’ content for higher click through rate (CTR).
The Difference between Building Links and Building Traffic
As much as people are told that building links leads to more traffic, there is a clear distinction in the processes in which traffic and links are built. Sure, there may be some overlap between the two, but when push comes to shove, the two are pretty much different methods. So, which one do you do? Both, of course. However, you dedicate different amounts of time to them and determine what your true goals are. Do you want fast bursts of traffic or do you want slower, consistent amounts of traffic?
Building links can be done a lot of different ways. Here are some:
- Posting on blogs with your link in the comment so that you can get a backlink. You do this a lot and it results in a lot of links
- Buying links on sites within your niche. This obviously gives some ranking.
- Submitting articles to directories with the hope that other sites will take it and then use it for their own site thus giving you more links.
- Submitting your URL to web directories. You submit even the deep pages so that you can get more than just the home page indexed.
As you can see here, little is cared for about content because all you’re looking to do is build bulk links. You want to get as many as you can so that you can rank more successfully in the search engines. It’s a good move, but is it the best?
Building traffic can be done a lot of different ways. Here are some:
- Write a really good article for your website and then submit it to Digg and StumbleUpon. Getting to the front page of Digg will send thousands of visitors to your site all at once and then the StumbleUpon traffic will roll on in. A lot of potential traffic.
- Write a guest blog post and give it to the largest blog in your niche. If it is posted, a large amount of traffic will suddenly be sent your way because you get a little “about the author” section at the end.
- Make a video and submit it to YouTube. If it is picked up, the viral traffic will be amazing and the visitors will come rolling in.
So, which do you do? I suggest a mixture of both. Obviously build your links so that you can rank well in the search engines. However, you want to get traffic as fast as you can. The building traffic should be your short term gains and the building links should be your long term gains.