What exactly is SEO?

Often times, people have to stop what they’re doing and ask themselves: what is SEO? Sure, they know that SEO is important for their website and they know that if they are going to have success on the web, they need to employ a series of tactics that will make their content appear before readers more likely than with another website. However, the truth is: what is SEO?

This is a question that people often have to ask themselves because they don’t even realize what they are doing. Search Engine Optimization (SEO) is a series of techniques that a website owner (or company) employ in an effort to optimize their site so it appears on the front page of the respective search engines, specifically Google. People spend thousands of dollars each and every month because they understand that having a front page listing is worth a lot of money, especially if the keyword is super competitive.

However, while understanding SEO is important, there is a way to delve deeper into the topic. There are two types of search engine optimization. There is the more basic one which is the external search engine optimization. Then there is the more detail oriented one which is the internal search engine optimization. Here are details about each:

  • External Search Engine Optimization: This is the process by which a website owner builds links for their sites. They may employ any number of tactics such as article marketing, link exchanges, directory submission, or anything else. The goal is to create an abundance of links. The more links that are linking to your site (in the proper niche) results in a higher page rank from Google, but more importantly, it results in appearing on the front page for a series of keywords. What keywords those are, though, is entirely up to you.
  • Internal Search Engine Optimization: This is the process by which a website owner goes in and carefully edits their code so that it is works better for the search engines. Here, a website owner may go in and edit the meta-tags so that the site ranks stronger for other keywords. This is very fine detailing; however, this fine tuning can result in a considerable boost in the search engines. Without this technique, no good search engine optimization will work well.

No plan works alone. Without internal SEO, external SEO won’t do enough and the same can be said on the flip side. With this understanding, it is important for a webmaster to develop a technique in which they focus on building their links, but keep a careful eye on their code to make sure they don’t need any growth on that side.