Word of Mouth is Everything
If you’re trying to figure out a way to send more traffic to your site, you need to understand that word of mouth is probably the best way. There is nothing stronger and more powerful for your site than for a loyal visitor to go to some friends and say, “Hey, check out this site.” If they do that, those people will go visit it because their friend says it’s good. If the site is good, those people will then tell other people and it will begin to become a viral campaign where people are telling people about everything.
Viral marketing is a fantastic method in which someone is able to create something that really creates conversation. For the sake of this article, let’s say someone wrote a really controversial political piece for their blog. A couple of diehard fans of the blog read it and go, “Wow, that’s killer.” They tell some of their friends. Those friends tell some of their friends. What happens is a situation where that single article begins to pick up steam. Is it effective? You betcha.
The reason viral marketing works so well is it spreads like a virus. If you tell one person about an idea and tell them to tell three people and to tell those three people to tell three people, what you’ll have is an exponentially growing story. If you tell a person and they tell three people, that’s now four people that know. If those three tell three, that’s now thirteen people that know. If those nine people each tell three, that’s now thirty one people that know. It continues to grow and grow and grow. The traffic can be absolutely amazing.
How do you get a word of mouth campaign going? You need to have loyal readers. This one depends entirely on your site. If your site is trash and the readers just don’t care about what’s going on, they’re not going to stick around to learn more and become loyal readers. If they’re not loyal readers, they won’t tell their friends about it. You want your readers to become diehard fans because once they’re diehard fans, they’re invested in your success. So, they’ll be more willing to tell friends. If there is only one way to get traffic, this is the best way. A single viral campaign can do wonders. The grassroots have shown that they have the power to bring success. President Obama anyone?