Consider Your Website a Part of Your Company
A website can and should be an extension to your company. It is not just a way that people can look for you and then go, “Yeah, cool.” It should be more than that. In theory, your website should be a way that people can not only contact you, but also find out information about a question they have. It should also be a way to bring more business to your company. Often times, people expect customers to contact them through the phone. That is a ridiculous idea and should be removed quickly.
By having a website, one of the things you can do is have a contact us page on it. Here, you can have a form where people can fill information out such as their phone number, e-mail address, name, and what they need done in the form. They can submit it to you and then, when you get the e-mail, you can take this information, get the proper quote for it and then call them and give them all the information. It gives you the control of the situation so you don’t get caught off guard. Having this part of the website is ideal.
However, all that aside, it is important to understand that less and less people are using phone books. People are finding websites for their information. How many times have you Googled “movie times” instead of calling the theater or looking in a newspaper? People don’t care anymore for conventional news sources. They want to get their information as fast as possible and the way to do that is to hop online and get to work that way. They can search for what they want and then go from there. With this in mind, it has never been more important to consider your website a part of your company.
To do this, all you need to do is the following things:
- Get a professionally designed website. Don’t get something that is ugly. You want something that says, “I’m a professional.”
- Hire someone to do your SEO for you. If you are ranking well in the search engines, you’ll bring in more traffic which is success.
- Constantly be willing to invest some money into your site to keep it up and running. Hosting is a monthly charge (unless you pay yearly) and the domain is a yearly charge.
- Stay up to date on your contacts. If someone contacts you, contact them back the next business day. Don’t let the customer get restless. If they do, they contact someone else.
Having a website is a great move for your company. However, treat it like a part of your company. This will give you the true success you want.