Content Management System and Search Engine Optimization: Connecting the dots
You need appropriate content if you are going to run an effective search engine optimization campaign. Content management system can help you take care of the labor put in creating a unique content for your site each and every time. CMS is software that provides web authoring and administration tools. These tools are particularly designed to help users who are not quite knowledgeable with web programming or mark up languages. With MS, you can create and manage the content of your site pretty easily.
So are CMS effective at doing what they are really designed to do?
There are certain problems that search engine optimization encounter when using CMS systems. These systems can take your campaign for a toss as most CMS systems are not designed to meet the requirements of search engine marketing.
i. Meta tags
They contain the information of the page. Meta tags are crawled by search engine robots in order to evaluate the page content. Despite the significance of this feature, most CMS systems do not allow you to add relevant title and descriptive Meta tags to your content. This limitation of CMS system can seriously damage your SEO efforts.
ii. Dynamic URLs
Search engines index a limited amount of dynamic pages. Such dynamic pages are determined by the page URLs having special characters like %, or = Search engines usually encounter difficulty handling dynamic URL strings. Thus a URL like http://mine.com/page.asdc?iv=123& session will never get enough results. However, the URL http://mine.com/product.asdc can perform better with search engines. The challenge of indexibility and session ID are quite common with CMS system.
iii. Lack of keywords in the URL
Most often, CMS systems do not let you create a URL with keywords included it. The importance of a keyword rich URL can not be overstated from the SEO viewpoint. This is what will give you better ranking
Most CMS users are never aware of the SEO requirements while creating their content. On the other hand, SEO professionals require training to operate the CMS system. To help the content authors, you can consider downloading the readily available online and desktop tools that will help you analyze your content while reporting on how it is likely to perform in search engines. However, using SEO tools can be time consuming as users need to switch between tools while creating and analyzing your content.
Reaching out for a search engine optimization is a great idea to your SEO efforts as they take care of every technical problem encountered using CMS. Your SEO firm will also gain complete understanding of every technical make up of your site before getting started with your SEO campaign.