CPA Advertising as an Advertiser and Publisher
The final method of advertising for both a publisher and an advertiser is CPC advertising. CPA advertising stands for Cost for Action. So, if a person commits the action necessary, such as buying a product, the publisher gets a chunk of change and the advertiser gets profit for the sale of their item. In the past two years, it has exploded as a favorite method in which people earn money on their website. They like the idea of selling someone else’s product to earn a large amount of money. It pays the most for a publisher and the advertiser can sell more products. Here’s more information on each part.
What your hope is, when you’re an advertiser, is to try and sell more of your product. It works like this. You could either invest a whole bunch of money investing in advertising (CPM or CPC) for your product and then hope that people turn around and buy it from you. Or, you can just put the product out there on the web, don’t invest any money yourself, take a little less profit (because you have to pay commission) and then let everyone that is selling your ads do the advertising. You get the power of a lot of people trying to sell your stuff instead of only one person trying to sell your stuff. The downfall is you lose out on some profits, but that doesn’t mean you shouldn’t do it. You should. If you have a product to sell…DO CPA.
Yes. Use it. Use it and love it. If you run a website that is all about exercise and this company comes along and says, “We want you to sell our sneakers on your site.” Now it is your job to take those sneakers and, if you want to, endorse them and try to sell them. When doing CPA on you site, the readers expect that what you’re selling is good. If you sell too many products, they’ll get frustrated and leave. In this case, you can say some great things about the sneakers and if your already loyal visitors buy them, you’ll make a hefty chunk of change. CPA advertising pays the most, but that’s because it produces the fewest results in comparison to CPC and CPM.
CPA advertising has grown into a multimillion dollar business. There are people on the web that spend ten thousand dollars a day on CPC advertising so they can market someone else’s product. Then, they walk away making even more than the ten thousand they spent (obviously). The business is lucrative, but it’s obviously profitable. Affiliate companies keep popping up everywhere!