How to get started with your PPC advertising
Pay-per-click advertising is one of the most effective and fastest methods of promoting your business online. Once you have an understanding of its strategy and how it works, you can use PPC marketing to generate targeted traffic to your website. PPC marketing in simple terms involves promoting your website by paying for its listing in the search engines.
What you need to start your PPC campaign
Proper management of bids for potential keywords will increase the exposure of your ad anytime a surfer uses a related search term. This will, in turn, increase the click-through rate (CTR) from potential customers. You need to conduct a market research before getting started with your PPC campaign. A clear definition of your target market is very important when selecting the keywords that you will include in your PPC ad. While selecting your keywords, you need to emphasize on niche keywords that are less competitive yet sufficiently descriptive in order to lower your bidding cost especially when you are working on a pre-determined budget.
Creating an attractive ad copy that contains relevant keyword phrases in the title and content can be a big challenge. It is therefore important that you learn and master the techniques before getting started with your campaign.
Your PPC ad copy needs to be simple and straightforward especially the title since it’s the most crucial for your visitors’ observation. Consider adjusting your keywords in order to bring them in line with what you are offering. Ensure that your PPC ad is pointing to the right landing page. You don’t want to mislead your clients and have them hunting for information they are looking for. This can cost you dearly.
You need to calculate your conversion rate in order to measure the success of your campaign over a time period. You can do this by dividing the number of your visitors by the number of sales and then dividing your net profit per sale by the conversion rate. This way, you will know the exact value of your CTR. Your CPC must never exceed your CTR lest you run at a loss.
It is important that you monitor and analyze the behavior of your visitors in order to be able to understand their interests and habits. With this, it will be easier for you to select your keywords for better management of your PPC campaign. Never fall for click fraud attempts.
After strategizing your PPC marketing campaign, you need to set the maximum CPC you are ready to pay to pay for a specific keyword phrase. Your CPC value could change depending on your ad conversion rate, profit margins, and other factors. You will, therefore, need to adopt a different bid management plan over time. This will not only enable you to adjust your ad exposure for higher traffic but also save some on an advertisement.