How to handle pay-per-click management system

How to handle pay-per-click management system

Pay-Per-Click (PPC) is a marketing technique which allows you to exercise greater instincts on the product you are marketing.
If you own a website that contains your products and related content then it is important for you to optimize it for major search engines like Google, Bing and Yahoo. Your online business will approach higher limits of success if your website gets higher ranking among the search engines.
Pay-Per-Click is a marketing technique that can raise your page ranking in the shortest amount of time. All you need to do is carry out bidding for several keywords through advertising. These keywords should be related to your products and the audience you are targeting. The success of your PPC campaign depends upon your bidding and the keywords that you would be bidding for. The higher you bid for your selected keywords, the higher the chances of your website getting higher page ranking in the SERPs.
Here are three useful tips for handling your PPC management if you want to receive a positive outcome from your campaign. These tips are inclusive of search engine optimization.
i. Ad testing and web page optimization are necessary if you want to handle your PPC management service effectively. In order to bid low while getting higher rankings, you need to choose multiple ads for a single directional keyword. This will more so be necessary when getting to know what your target audience is interested in. Budgeting for your ads will be very easy if you know what makes them successful. With this you will not place high bids for ads that will never get high placement or clicks.
ii. Ad design is crucial. Selecting the right keywords and niche phrases will ensure that your target audience reach spot and click on your ads in order to buy your products. Irrelevant keywords that do not connect with your websites or products will simply scatter your clients. Create your ads on keywords that are interesting and persuading.
iii. Create and stick to a realistic marketing budget. Be sure to know how much you are willing to bid for a key phrase every time you create an ad. Optimizing and monitoring your PPC results will save you from a lot of losses.

Common Pay-Per-Click mistakes you need to avoid

Common Pay-Per-Click mistakes you need to avoid

Pay-Per-Click marketing is one f the fastest ways of generating instant traffic to your website. However, it can cause you to loose money if you are not using the right techniques to create ads that will attract more ads and sales. This specifically true when you are using Google AdWords as your advertising platform. AdWords PPC is the most competitive advertising platform used by most internet marketers to generate traffic and sales. However, most of them fail badly.

Here are five common PPC mistakes that you should know and endeavor to avoid if you want to succeed with your campaign.

i. Setting your initial bids very high

Most online marketers begin bidding too high in their quest for top position before they can identify their profitable keywords. While bidding at $0.50 or $1.00 per keyword may get you to the top of the search results, it will cost you if those clicks fail to convert into sales. Begin by testing your PPC ads with a range of targeted keywords with lower bid price and monitor them to identify profitable keywords. You can then abandon keywords that fail to convert clicks into sales while focusing on keywords that are bringing good returns

ii. Enabling ads on content network

Most marketers fail to turn off the content ads when they begin a new campaign. Before confirming that your new campaign is effective enough to make profits, you need to turn off the content network and focus only on the search. Enabling your PPC campaign on content network will cause your ads to appear at relevant sites with AdSense ads, and this will increase your ads impression while reducing your CTR causing the quality score of your ads to decline hence you will need to bid higher to activate your keywords.

iii. Wrong and untargeted keywords

If you are selling mobile phone applications, targeting keyword “mobile phones” will bring you a lot of clicks. However, the clickers may not buy from you as they may just want to get a new phone, mobile phone wall papers or ringtones. Using wrong keywords may bring a lot of traffic but with no sales.

iv. Poor ad construction

You may use the right keywords, gets a reasonable bid prices with your keyword rich ads appearing on search results yet you still end up with low CTR. This may be because your ad is not delivering the correct message or is failing to give the searchers what they are looking for. Poorly constructed and non attractive ads will neither attract clicks nor generate traffic and thus bring no money.

v. Bad landing page

No matter how great your ads are and how targeted your keywords are or the amount of traffic you generate to a landing page, all these will be a waste if your landing page is poor. Directing traffic to a poor landing page will cause low conversions and you may never make enough profit to cover your marketing cost.