Three effective Web Statistics tools you can use to monitor the performance of your Web site

You need to monitor the performance of your website in order to know the kind of improvements appropriate to it. Suppose you want to increase traffic to your site by 5000 visitors per month with your current traffic count at 10000, you will have to launch a web marketing campaign in order to attract more visitors, right? Without a web site statistics program in place, it will be very hard for you to know the impact of your campaign.
Let’s begin by looking at what an effective web stat program will do to your website.
• Keeping track of the daily, weekly, monthly and yearly visits to your site.
• Tracking your visitors’ country of origin
• Keeping track of the browsers, operating systems and search engines that people are using to find your website
• Keeping track of all the inbound links to your website
• Tracking the pages in your site that are frequently visited
• Monitoring the keywords that people are using to locate your website
Here are three effective web statistics tools you can use to monitor your visitors.
i. AW Stats
This is a free tool that is usually incorporated in a web hosting account. It is a great web log analysis tool that should be included in your web hosting plan. Always discuss with your web hosting provider to find out if this program or a similar one is included in your plan. This tool keeps track of the number of unique visitors, number of visits, number of pages accessed, number of hits as well as the amount of bandwidth used. Using this tool will help you achieve almost all the benefits mentioned.
ii. Google Analytics
Incase your web host is not providing statistics for your website, you can consider creating Google analytics account whose code you will need to insert on your web pages. With this tool, you can keep track of the number of visitors to your site, their origin and the traffic sources that they are using to find your site.
iii. Statistics Counter
This is a free hit counter that you can install on your pages and use it to monitor real time stats on your site. Just copy and paste your code to the HTML code of your pages. You can choose to make this counter visible to your visitors or not.
An objective and focused marketing campaign will help you increase traffic to your site and boost your search engine ranking. Begin by taking notice of your current visitor count as you move on to monitoring your web statistics during your campaign period. This will help you measure the level of your marketing success.