Tracking Your Traffic is Important Geographically Speaking

Thanks to a lot of great tools on the web, one specifically being Google Analytics, webmasters have been able to not only track how many hits their website is getting, but also determine where in the world those hits are coming from. It used to be that if you got a hit, yay, your site was getting traffic. These days, though, advertisers don’t just care about how much traffic is coming to your site, but where it is coming from. If they only own stores in New York, they don’t want to advertise on a site that only gets traffic from California.
Tracking your traffic geographically speaking is good for three reasons:

  • Selling advertising. If you sell advertising, if you can provide to your advertisers to places that your traffic comes from, they’ll be more likely to spend what it is worth. General traffic is never worth as much as targeted traffic. For instance…Governor Corzine of New Jersey is advertising in the NYTimes because he knows that Jersey readers read it. Does he care about the LATimes? Not really.
  • Knowing which promotional techniques are working. Let’s say you buy a radio ad in Atlanta Georgia. You check your stats and suddenly, you are getting a huge amount of traffic from Georgia. Chances are, that ad worked. But, let’s say you run the ad, but get no traffic. You know that it was a waste of time and money and don’t do it again.
  • It can help you to target specific types of products. If you are selling a certain line of clothing that is great for the cold, but realize that people from Florida are coming to your site, you can go to your R&D department and get some clothing for warm days designed and in production. This allows you to sell to all areas because you know all areas are interested.

By knowing the geographical information, you will be better able to gauge how much to sell ads for on your website, but also what promotional techniques are working and if you need to develop some new product. It works. Geographically tracking your traffic is something a lot of webmasters are doing. Sign up to Google Analytics as soon as possible, insert the code into your website and then observe the results. You’ll be pleased to have that geographical information in your knowledge bank.